The story of Asheville Realty Group traces back to its founding by Bobbie Baxter in 2009, driven by a vision to redefine real estate service in the vibrant city of Asheville, North Carolina. In 2019, the torch was passed to Hadley Cropp who purchased the agency when Bobbie decided it was time to retire.
Reflecting on their shared real estate journey, Hadley fondly recalls how her very first transaction ever was with Bobbie Baxter as the agent on the other side back in 2007. “We were both working at a different firm at the time, and little did I know that first transaction was the beginning of a great mentorship,” she reminisces. After Bobbie departed from the other firm, Hadley soon followed suit. Over the next decade, Bobbie diligently expanded her boutique firm from 3 agents to 30. Ready to retire, it became the natural progression for Hadley to assume ownership of the agency Bobbie so carefully cultivated. With Bobbie’s guidance and principles deeply ingrained, Hadley now leads Asheville Realty Group, steadfast in upholding its values of integrity, transparency, and personalized service, while continuously adapting to meet the evolving needs of clients in Asheville and its picturesque surroundings.
Since assuming leadership, Hadley has spearheaded remarkable growth at Asheville Realty Group. Under her stewardship, the agency underwent a successful rebranding of its marketing efforts and expanded to encompass two locations. Despite its modest size, Asheville Realty Group consistently ranks among the top 10 firms in Western North Carolina, frequently securing a place in the top three for average price per transaction within that cohort. Hadley leads the team in alignment with the firm’s five core values, emphasizing integrity, transparency, and client-centric service. “I couldn’t be more proud of our agents at Asheville Realty Group,” Hadley remarks. “We embody the boutique spirit that’s so prevalent in Asheville, bringing together a team of seasoned real estate professionals dedicated to the client experience.”
